Alex co-founded Cars.com and has served as President and CEO since November 2014. Since becoming CEO, Alex has taken Cars.com public and transformed the Company’s business model from an online listings and content provider to a full marketplace solutions platform, uniting media, digital solutions and data to drive efficiencies for the auto industry. Alex has also diversified the Company’s revenue streams with the strategic acquisition of Dealer Inspire and the productization of Cars.com’s more than 20-years of data, accelerating the Company’s digital solutions and data strategies.  

Alex is passionate about empowering users and leveraging technology to enable businesses to keep local at the center of digital community and commerce.  Prior to his role as chief executive officer, he developed the go to market systems to expand Cars.com nationally and served as senior vice president and chief operating officer bringing an intimate knowledge of the Company’s business as well as close working relationships with all major Cars.com customers, partners and senior executives. 

Prior to Cars.com, Alex served as Manager of Business Development of Classified Ventures from 1997 to 1998, and as Business Development Manager of Tribune Interactive/Tribune Media Services from 1996 to 1997.

Alex holds a B.A. in History and Psychology from Providence College. 

Doug has served as Chief Revenue Officer since July 2018. He oversees the Company’s sales channels and revenue operations, building on customer relationships with nearly 20,000 local automotive dealers as well as major dealer groups, national brands and OEMs. Doug is leading the transformation of the go-to-market organization to help expand the Company from a listings model to a business where media, digital solutions and data all work together to support customers’ goals and growth of the business. 

Prior to joining Cars.com, Doug served as Chief Revenue Officer at online consumer marketplace LivingSocial where he helped grow the company from a small start-up to a global enterprise with nearly $2 billion in sales. Previously, he held executive positions at Expedia, Ticketmaster and Citysearch.  

Doug holds a B.A. in Sociology from Hamilton College in Clinton, NY. 

Jim has served as Chief Legal Officer since October 2016. He is responsible for the legal aspects of the Company’s securities and corporate governance, and as such leads the Company’s compliance and ethics, cybersecurity and privacy functions. He also manages the legal aspects of the Company’s M&A, commercial and contract, intellectual property, executive compensation, and labor and employment activities. Jim has helped Cars.com achieve a number of important milestones, including spinning off as an independent, publicly traded company as well as acquiring Dealer Inspire and establishing a $900 million credit facility.    

Prior to joining Cars.com, Jim served as the Senior Vice President and General Counsel for Orbitz Worldwide, Inc., a global online travel company. Jim was also the Senior Vice President and General Counsel for TLC Vision Corporation, a private equity-backed vision care company. Before joining TLC Vision Corporation, he was a partner with Latham & Watkins LLP. Early in his career, Jim clerked for the Hon. Ruth Bader Ginsburg and for the Hon. Charles Clark.  

Jim holds a J.D. from Columbia Law School, an MPA in Public Affairs from Princeton University and a B.A. in Economics from Yale University. 

Brooke has served as Chief Experience Officer since December 2019. In this position, she leads the strategy for all product, design and marketing functions to create a seamless experience for our shoppers and sellers. Prior to this role, Brooke served as Chief Marketing Officer since 2016 where her strong track record of optimizing marketing effectiveness and implementing forward-thinking brand strategies has taken the more than 20-year-old automotive company from 0-to-100, setting her apart as a female marketing leader driving innovation and fresh thinking in the automotive industry. 

As part of her commitment to growth marketing, Brooke made strategic new hires to enable Cars.com to take SEO optimization, customer acquisition and analytics infrastructure to a new level, and spearheaded the efforts to bring the company’s digital media buying services in-house, allowing the team to be nimbler and more responsive to consumer needs. Her career has been defined by digital businesses with an eye toward optimizing marketing effectiveness through data-driven insights.  

Before joining Cars.com in 2016, Brooke served as vice president of brand and design at Avant. Previously, she was head of brand strategy at Twitter, where she delivered revenue-driving creative ideas for Fortune 200 clients. Prior to her time at Avant and Twitter, Brooke was senior vice president of brand strategy at DigitasLBi from 2011 until 2014.  

Brooke received her Bachelor of Arts from Bard College at Simon’s Rock in Great Barrington, Massachusetts. 

Fred has served as Chief Technology Officer since May 2018. In this position, he manages the technical and data engineering teams and is responsible for the product, data and operational platforms. Fred is leading the CARS technology transformation by modernizing and building a faster and more efficient platform that accelerates innovation of products and solutions for car buyers and sellers. 

Prior to CARS, Fred was the vice president of digital architecture at Grainger and chief technology officer at Gamut. Previously, he was the chief technology officer at Belly, a six-year-old Chicago startup with top-tier investors and Enova International, Inc.

Fred received a bachelor’s degree in industrial engineering from Purdue University and a Juris Doctor from Loyola University Chicago School of Law.

D.V. has served as Chief People Officer since May 2019, leading all aspects of Human Resources. Passionate about empowering people and their career development, he is attracting, retaining and developing the best talent to drive the future of automotive retail by further expanding and innovating the use of HR technology across CARS. He also helps foster an environment and culture that keeps diversity and inclusion at the center of everything CARS does.

Prior to his role at CARS, D.V. led Human Resources, Strategy and Enabling Functions at Tyson Foods, Inc. He also worked in HR for Whirlpool Corporation, leading global diversity.

A native of Chicago, D.V. received his MBA from the University of Notre Dame with a focus in Strategy. He graduated from the University of Illinois in Champaign with a Bachelor of Science degree in Political Science and Economics and received master’s degrees in Education and in Labor and Employee Relations. 

Dean Evans has served as Executive Vice President for CARS Inc. since October 2019. In this position, he is helping to develop cutting-edge marketing solutions for dealers and automakers to increase sales through integrated and innovative strategies. Dean is a renowned automotive industry leader, with more than 20 years of experience driving success at major automotive brands with a focus on sales through next-generation marketing and technology solutions.

Prior to joining CARS, Evans enjoyed four successful years as CMO of Hyundai Motor America where he led all marketing activities for the carmaker in the U.S. During his tenure, he expanded the company’s digital marketing efforts and launched industry-first programs such as Prime Now, Drive Now with leading brand Amazon, branded content pieces with partners like BuzzFeed and innovative retail experiences like Shopper Assurance, transforming the way customers shop for and buy a new car. Prior to joining Hyundai, Evans was the CMO of Subaru of America from 2011-14. Evans has also been an entrepreneur-executive in several successful automotive digital marketing startups, including serving as CEO of LotLinx Inc., CMO of Dealer.com and VP of Marketing for Dealix.com.

Evans began his career as a Pontiac Sales Consultant in Boulder, Colo., and spent time as a General Manager at a metro Chrysler dealership as well as at Land Rover. Forbes has ranked Evans among the top 20 World’s Most Influential Chief Marketing Officers in 2017-19 top 50 rankings, and he was named to the Automotive News All-Stars list in 2018 and 2013.

Sonia joined CARS as Chief Financial Officer in July 2020. In this role, Sonia is responsible for the financial health of the organization and leads accounting, finance and analytics, treasury, investor relations and strategic planning. Prior to CARS, Sonia has been a critical force in driving long-term growth and stability for organizations. A former Morgan Stanley investment banker and McKinsey & Co. consultant, Sonia spent 10 years with the Redbox organization, first joining then-parent Outerwall in 2010. It was under her watch that the company was acquired by Apollo Global Management and launched its Redbox On Demand online video store.

A Harvard MBA, Sonia also holds bachelor’s and master’s degrees in electrical engineering from Princeton University and the Massachusetts Institute of Technology, respectively.

Marita was promoted to Chief Communications Officer in June 2020 and is responsible for internal and external communications strategy and events across CARS. Since joining the company in October 2017, Marita has transformed CARS’ communications practice by delivering meaningful campaigns, press and events that drive results and business impact.

Marita has spent more than 20 years in communications, public relations and reputation management across industries including travel, media and education. She began her career at top PR agencies focusing on clients whose businesses were at the intersection of technology and retail. Prior to joining CARS, she led communications for digital marketplaces Orbitz and Vivid Seats. 

Marita is a staunch supporter of mentoring programs in underserved communities and serves as a board member for Polished Pebbles, a nonprofit girls mentoring organization. She holds a master’s degree in human services administration from Spertus College and a bachelor’s degree in public relations and English writing from Illinois State University.  

With a passion for computer programming and moving metal, Joe co-founded Dealer Inspire in 2013 to build new solutions to help dealers win. In a few years, Dealer Inspire has grown to 600 employees serving over 3,000 clients and 24 OEM brands with game-changing innovation as part of the CARS family of companies. 

Joe began his career on the Ford assembly line at age 20, reading his college textbooks seconds at a time in between building cars. Over the next decade Joe gained experience at many different levels in the automotive industry — including Ford Marketing and Sales, dealership General Manager, and BDC Manager.

Joe is also committed to community service by serving on the board for three local charities: Turning Pointe Autism Foundation, One for the Kids, and Loaves and Fishes. 

I’m a married urban mom with two busy boys. On the weekends, I can be found navigating Chicago’s streets in my 2013 Subaru Outback while shuttling my kids to their activities. As a certified car-seat technician, I install child-safety seats into test cars for Cars.com’s Car Seat Checks. When I’m not working with car seats, I spend my weekdays writing and editing stories for Cars.com.

First car: Ford Escort hatchback

After six years in the magazine business, I made the jump to Web publishing in 1995 to apply my experience with photography, video and the written word. I joined the Cars.com launch team in 1997 and, well, time flies.

I'd say my emphasis is cutting through marketing claims and technobabble to determine what really matters to car buyers. Nothing tees me off more than supposed improvements that degrade the driving experience. I'm the harshest critic of transmission performance that you're ever likely to meet, and I remain baffled by the SUV craze, but I judge all vehicles on their own merit. If I have a shortcoming, it's a blindness to the image aspect of vehicles. SUVs and sports cars don't make you cool, and minivans don't make you lame. Many people, and the entire state of California, clearly disagree.

First car: My first car was a 1971 Oldsmobile Delta 88 whose 455-cubic-inch engine awoke the car nut in me — and made me a big-block snob for eternity. I survived more than 10 years owning a '79 Fiat Spider I bought from Tom ("Click") Magliozzi from NPR's "Car Talk," which I recently replaced with the "tuna boat," a 1984 Mercedes 300D turbo-diesel. I keep a 2002 Mazda Miata SE as a reliable backup.

I’m in the thick of vehicle testing for Cars.com, helping create content from a constant stream of automaker-provided and Cars.com-purchased test cars. One of my favorite tests are multicar comparisons where we take an entire vehicle segment such as midsize sedans or compact SUVs and find the best of the class over a week of testing. As a judge, it’s one of the most telling evaluations of where a car lies in a segment. Outside of work, I tinker with a 1998 Pontiac Trans Am, follow motorsports and try to attend many races or car shows through the summer months.
 
First car: 1990 Chevrolet Caprice, an ex-police car. It had straight pipes, a flipped air intake lid and sounded a lot faster than it was.

Born in Chicago, I've lived in the north and west suburbs for most of my life. I worked for 20 years at the Chicago Sun-Times in a variety of editing positions before leaving to freelance and spend more time with my four smart and talented daughters/stepdaughters. During my time as a freelancer I served as the assistant editor for the Sun-Times' ToDrive section. That combined with being raised by a car-crazy father made joining Cars.com a perfect fit. With four kids and several dogs to haul around, vans have been my family's preferred mode of transportation for decades and may continue to be; we now have seven grandkids and counting. We are still driving our second GMC Safari as well as a 2014 Kia Sportage. Free time finds me playing/training/walking/hiking with our dogs, biking/boating/fishing with family and reading whenever I can.

First car: 1966 Oldsmobile Delta 88

Born and raised in the St. Louis suburbs and educated at the University of Missouri-Columbia, I've paid my dues as both a Chicagoan and journalist over the past decade and a half. I now use my experience and expertise to help car shoppers make informed choices. My automotive interests gravitate toward full-size luxury sedans and muscle cars, though I would only own a hybrid. You'll find me geeking out on Spielbergs and Kubricks, spinning Elvis and Prince, quoting Dickens and Durden, counting carbs and braking for shawarma. My other car is the Chicago Transit Authority.

First car: 1987 Dodge Ram (brown)

I joined the Cars.com editorial team in 2012 after a seven-year stint as an auto-industry analyst covering everything from new models to corporate strategy to sales trends. I've got more than 20 years in the auto industry, having worked in sales at Bosch Braking Systems and as a production buyer for Nissan as well. Now, I'm the Detroit bureau chief for Cars.com and a contributor to PickupTrucks.com. Personally, I'm a huge car guy, always have been. I grew up mostly in the Detroit area and come from an automotive family. The industry is in my blood, and my passion for it runs deep. I'm in Ann Arbor, Mich., and I bleed maize and blue.

First car: An almost-new 1991 Ford Escort GT. It was bright red, had a five-speed stick, sunroof and rear seats that folded down to provide enough room to carry everything I owned off to college.

I'm a Chicago "lifer" and admitted word nerd who studied English at DePaul University and started my editorial career at Consumer Guide Automotive. I joined Cars.com in 2011 and write for the News section. I'm also a reviewer, car-seat technician and mom of three. I wear a lot of hats, many of them while driving a minivan.

First car: I learned to drive on a 1995 Ford Contour and helped my then-boyfriend, now-husband buy a 1999 Saturn SL2 in 2002.

I've been at Cars.com since 2002 and am one of the people responsible for editing the car information that appears in the site's Research section. I also write car reviews. I'm a father of three boys, so I understand and appreciate the practicality of a modern minivan, but I also like cars that deliver a rewarding driving experience that puts a smile on your face.

First car: 1975 Chevrolet Impala

Born in New York, raised in the Carolinas and professionally refined in Chicago, I’m fortunate to unite a lifelong enthusiasm for all things automotive with a degree in print journalism and mass communications. I spent my formative years absorbing a wide range of motoring publications and TV, but my work experience led me in a different direction with editorial dues paid at smaller business-to-business outlets and a notable global e-commerce startup. Only at Cars.com have the twain finally met.

First car: 1991 Ford Taurus SHO in black, gone but not forgotten

I’ve been part of Cars.com’s editorial team since 2006, but I’m a Midwest transplant. I grew up in Seattle and attended Pepperdine University near Los Angeles, where I developed an automotive section for the school’s weekly newspaper and worked briefly at Edmunds.com. At Cars.com I investigate and cover wide-ranging issues across the auto industry. I also review cars, both on camera and in (virtual) print, and serve on the North American Car and Truck of the Year jury. I’m a big consumer advocate, especially when it comes to safety, quality and value. And, traffic be damned, I still love a good stick-shift sedan.

Outside of work, my wife and I enjoy cooking, bike rides, piano and pro football. Well, I probably enjoy the football a little more than she does.

First car: 1994 Toyota Celica

I handle the scheduling and logistics for the cars we review here in Chicago and in our multivehicle Challenges. I joined Cars.com in 2013, providing technical support for consumers buying and selling cars, and I’ve carried that consumers-first attitude to my work on the editorial team.

First car: 1997 Toyota 4Runner

Mitch Golub joined Cars.com in July 1997 as the organization’s first employee and went on to serve as its President for 18 years. In October 2014, Golub made the decision to step down as President and currently serves as a senior advisor to the leadership team while his longtime business partner, Alex Vetter, transitions into the role.

Golub’s primary focus as President was to execute the strategy of Cars.com, build product portfolios and maintain industry leadership. As advisor, he provides counsel to ensure the company’s sales, marketing, product development, media and business development areas are closely aligned with the company’s vision and positioned for sustainable growth.

Golub’s tenure with Cars.com began after a successful 20-year career with the Tribune Co. While with Tribune, he leveraged his extensive background in product management to help the company’s new business initiatives, including the creation and management of start-ups in print, broadcast and online. Golub also held a leadership role in Tribune’s emerging New Media Group, where key accomplishments included the creation and launch of Digital City, in partnership with America Online. In recognition of his contributions, he received the Tribune Co.’s first Values Award, presented in appreciation of business achievements demonstrating creativity and entrepreneurialism.

As a result of his expertise and pioneer status, Golub has participated in a variety of industry panels, workshops and speaking engagements. He has been a featured speaker at the Driving Sales Executive Summit, the Forrester Automotive Summit and J.D. Power’s Roundtable. Additionally, he provides frequent commentary and analysis to publications such as Automotive News, NADA’s Auto Exec, The New York Times and The Wall Street Journal.

William Swislow has guided the site's development since its inception in 1997.

Before joining Cars.com, Swislow held several roles within the Chicago Tribune, including interactive marketplaces editor. During his tenure, Swislow managed the launch of the company's first editorial website. Prior to his time with Tribune, he served as managing editor of the Society of Professional Journalists' Quill Magazine and of four alternative weeklies in New England. Swislow also spent two years as an editor at Dow Jones News Service.

Swislow received his Bachelor's Degree in Government from Harvard University and a Master's Degree in Journalism from Columbia University. In addition to his role at Cars.com, he operates the cultural website interestingideas.com.

As one of the original members of Cars.com, Alex Vetter has helped shape the company from its initial concept into a leading online automotive destination, steering the organization’s growth strategy while serving in a variety of executive roles. Vetter took the reins as Chief Executive Officer and President of Cars.com in November 2014 following the tenure of founding President Mitch Golub. In his role, Vetter assumes a wide range of responsibilities, including overseeing the company’s strategic direction, business development and financial performance, as well as daily operations and product development.

Through Vetter’s leadership, Cars.com has grown to over 1,300 employees that serve every local market in the United States. He has operated in nearly every capacity at Cars.com, spanning product development, customer service, training, operations and sales. Through his work, Vetter has helped establish a vibrant local marketplace for cars, enabling e-commerce activities with more than 20,000 retailers and every manufacturer, all whom connect with site users on a daily basis.

Vetter is also an active technology investor and sits on the boards of several digital technology companies, including RepairPal.com, a leading marketplace for service and repair.